Sunday, April 10, 2011

Shop for Products in Your Favorite Videos!

Do you ever see something you LOVE on your favorite TV show you want to buy? The LOVE iTT ticker scrolls images of products below video players and in one click links you to the retailers purchase page to buy it!  








Friday, April 8, 2011

Saturday, April 2, 2011

LOVE iTT Powers Fan Based Product Sales

Do fans want to buy the clothes right off Kourtney and Kim's backs!  KardaSHOPian.TV! KarsdaSHOPian.TV is powered by the LOVE iTT product placement ticker to fuel in the moment fan-based product sales.  LOVE iTT scrolls product images under a video player of all the gorgeous fashion and home decor products you see in Kim & Kourtney Take New York TV clips, and in one click links you directly to the purchase page to buy it.  SEE DEMO HERE

LOVE iTT product placement shopping sites play 3 minute video clips from specific TV shows, or for on a specific channel. LOVE iTT works both on the web, iPad, and mobile devices. 

Using the standard 1% direct marketing conversion metric, this revenue example shows how LOVE iTT generates advertising revenue and product sales.  
  • This 2 minute clip of the Kourtney and Kim Club Brawl got 61,289 views on YouTube.  http://www.youtube.com/watch?v=l2_6kn1ypCw
  • If 50,000 people view this TV clip on KardaSHOPian.TV and just 1% (500 viewers) convert to buyers of a $100 bikini featured in the LOVE iTT ticker = $50,000 in product sales from just one ticker unit.
  • Each clip has 10 ticker units with products ranging in price from $50 - $500, so on average each TV clip can generate $250,000 in product sales using a 1% sales conversion metric.
  • Using the same 1% conversion metric of 50,000 viewers, a playlist with 20 clips (200 products) can generate $5 million in product sales per month.  
  • If KardaSHOPian.TV increases traffic from 50,000 to 500,000 loyal fans, sales revenue will increase from $5 million per month to $20 million per month in product sales using the same 1% conversion metric. 
  • A playlist of 20 TV clips has 200 ticker units (200 products) allocated among 50 retail advertiser contracts.  
Similar to product accessibility in a mall, the LOVE iTT ticker system is designed to feature large "anchor" retailers (like Sears and Macy's) who offer a wide variety of products, as well as smaller specialty retailers. Love iTT product placement researchers can include any complementary products relevant to the content, including concert tickets, DVD downloads, and products at E! Online.  Branding for E! is included in all the video clips.